Chapter 53: Director's attention
Chapter 53: Director's attention
In the office of Li Zheng, Director of Children's Channel.
"The ratings of "Tree of Wisdom" have increased tremendously!" Li Zheng said with a smile after reading this week's ratings summary table.
Sun Xin, director of the program department, sat on the sofa on the other side of the coffee table, nodded and said, "I never thought that the ratings of "Tree of Wisdom" could reach such a high level. "
Li Zheng smiled and said, "This young man has a lot of ideas. I was very satisfied with the planning of "Tree of Wisdom" at that time."
"Originally, the audience rating of the first episode was only 3.3. I thought my vision was wrong."
"It's only the third episode, and the ratings have risen to 9.12. I'm also relieved, at least it shows that my judgment has not yet come to fruition."
Li Zheng was very impressed with Tan Yue, one reason was that "Tree of Wisdom" really caught his eye, and the other reason was Tan Yue's performance in the interview, he was a very enterprising young man.
It was just that when I got busy, I forgot "The Wisdom Tree". After thinking about it, I asked about it, and learned that the ratings were only 3.3. Li Zheng was also very depressed.
There was no need to pay attention to a program with an audience rating of only 3.3, and then Li Zheng simply left this program behind.
It was also a week later, when I looked at the ratings table of all the programs on the channel, I discovered that the ratings of "Tree of Wisdom" had actually increased from 3.3 to 6.3.
And this week, the ratings of "Tree of Wisdom" rose to 9.12, and it was about to break 10.
At present, there are only two shows on the children's channel that have broken 10 ratings. If "Tree of Wisdom" can break 10, he will have a bright face in the high-level meeting of the station.
Li Zheng took a sip of water from the glass on the coffee table, and said, "All I heard today was bad news, and I finally heard good news."
"After you go back, tell Tan Yue and ask him if the ratings of "Tree of Wisdom" can break 10."
"If the ratings of "Tree of Wisdom" can break 10, I will give him a separate commendation session at the summary meeting at the end of the month, haha."
Li Zheng said with a smile.
Sun Xin was a little surprised when he heard this. Children's Channel will hold a large-scale meeting at the end of each month. The core personnel of each program group will be present, not only the program department, but the meeting will be presided over by the director himself.
Although the program department is the most important department, because there are many departments involved, the director seldom spends a period of time talking about a certain program alone. Even if there are two programs with a rating of over 10 on the channel, they are simply mentioned. One sentence.
According to what the director said just now, if the ratings of "Tree of Wisdom" can break 10, it must not be as simple as a simple mention.
It would be too much face to hold a separate commendation session for Tan Yue.
What Sun Xin doesn't know is that the ratings of "Tree of Wisdom" planned by Tan Yue have risen so fast, it can be said that it is the highest in the history of children's channels, and even Li Zheng, a senior TV personality, has not shown it for many years. This kind of show.
The rise of "Wisdom Tree" also made Li Zheng feel that his ability is still very strong, he is still qualified for the position of channel director, and he is not old!
Sun Xin nodded and said, "Okay, Director, I'll tell Tan Yue when I get back."
Li Zheng hummed, and added: "There is also the "Wisdom Tree" program group. If the ratings can break 10, they will be paid two more at the end of the year, no, three more!"
Sun Xin nodded with a smile. It seems that the director attaches more importance to "Wisdom Tree" than she imagined.
After talking again, after drinking a glass of water, Li Zhengcai said, "Okay, you can go back if you have nothing to do."
Sun Xin nodded, stood up and left. Just as he reached the door of the office, Li Zheng stopped him.
"Wait a moment."
Sun Xin turned to look at Li Zheng.
Li Zhengdao: "After you go back, you should also talk to Liu Zhe and Xu Jiayi of "Lively Paradise". The sponsors are very dissatisfied. The ratings of the next episode will rebound no matter what."
"If there is a problem with publicity, you can send me an email after you go back, and I will approve more funds for "Lively Paradise"."
"The sponsor must be stable. If it leaves our channel, it will be a joke. If it goes to other TV stations, just wait for approval from the station leader."
After listening to Li Zheng's words, Sun Xin nodded solemnly, "Yes, director, after I go back to Lively Paradise, I will talk to them alone about this issue."
Sponsors have a lot of faults, and they are often dissatisfied because of some problems. This kind of thing is enough for the program team to give face to them, and the advertising sponsors will not really leave to vote for other TV stations.
Of course, if you really want to leave, you can't stop it.
But with regard to "Lively Paradise", the problem really isn't with the sponsors. The sponsors spend a lot of money on advertising, but the program's ratings keep dropping, so they will definitely be dissatisfied.
Moreover, the advertising sponsor of "Lively Paradise" is still a major client in Taili, so it must be stabilized.
After Sun Xin left, people directly called Xu Jiayi, the chief planner of "Lively Paradise", and Liu Zhe, the director, to the office. The matter of Tan Yue is a good thing and can be postponed for a while, but the matter of "Lively Paradise" must be resolved as soon as possible.
Advertising fees are one of the most important sources of income for TV stations. If sponsors of this magnitude leave, the children's channel, from the director to the director and the program team, will definitely suffer.
After Liu Zhe and Xu Jiayi from "Lively Paradise" left Sun Xin's office dejectedly, Tan Yue was called over.
Sun Xin told Tan Yue what the director meant, and Tan Yue was also very happy.
The three-pay reward is a real cash reward.
What makes Tan Yue even more happy is that if the ratings of "Tree of Wisdom" can break 10, he will be commended separately at the summary meeting at the end of the month.
This is an honor!
More importantly, UU Reading also represents Tan Yue's qualifications in the TV station.
Although the General Administration of Culture has made announcements to all levels of TV stations, don't pay too much attention to qualifications, but also to promote talents.
But in a place like a TV station, qualifications are still very important in the work.
There was nothing worth mentioning about Tan Yue in the past, but if he shines on a big occasion like the summary meeting at the end of the month, he will be considered a little famous on the TV station.
When others mention him, they will give a thumbs up, saying that he is a very powerful program planner, the chief planner of a certain well-known program.
Tan Yue hummed a little song softly, with a warm smile on his face, as bright as spring. It was in stark contrast to Liu Zhe and Xu Jiayi walking out of the office full of disappointment and depression.
in the office,
Sun Xin sat on the office chair, watched Tan Yue go out, smiled and shook his head.
The first time she came into contact with Tan Yue was as an interviewer, and her status was naturally higher than Tan Yue's.
Then, when the ratings of the first episode of "Tree of Wisdom" came out, the ratings were 3.3, she called Tan Yue and Zheng Guang to the office, both as a criticism and as a reminder, and she took the leadership position.
After that, the ratings of "Tree of Wisdom" rose to 9.12. She and Tan Yue spoke very politely, like old friends.
"Tsk tsk, is it possible that I still have to be called Teacher Tan in the future?"
Director Sun Xin smiled lightly.
In the TV station, it is also planning, but the status is very different.
Competent general planners such as Li Guotang, of course, are now working as directors, and the director will politely call out Mr. Li when they meet.
An incompetent general planner is just an ordinary little leader.
And the thing that can best reflect ability is undoubtedly the ratings of the show!